全球著名洋酒公司

• Own the preparation, development, implementation & evaluation of Brand plan activities for Jameson

• Develop aggressive growth strategy for Jameson to win with new consumers, new channels and new MOCs

• Devise engaging strategies to drive brand presence and bar tender advocacy in the Small Trendy Bar channel

• Develop digital strategy and plan for Jameson to amplify social impact and to recruit and retain consumers

• Deliver disruptive DUDE experiences for the Jameson tribe through secondary sponsorships and use of pop up bar at on-trade events

• Develop bartender community strategy and facilitate implementation

• Working closely with brand owner function to ensure effective development of local brand strategy in line with global brand directions whilst proactively communicating relevant information

• Work closely with the consumer insights team to develop strong consumer insights into the target consumer, key opportunities and strategic direction for the defined portfolio

• Build a smooth communication with activation and sales team to ensure the brand strategy developed is translated into optimal trade solutions

• 5+ years working experience in marketing, commerce or business management with reputable companies

• Solid brand management experience in both planning and execution

• Proven strategic, analytical and creative abilities

• Open-minded and passionate; strong interpersonal and influencing skills

• Fluent English and Mandarin both in written and spoken

• University graduate with bachelor degree or above