MAGI's Recruitment Expertise Can Help You!

Trade Marketing Manager

厦门

市场营销


客户介绍

保乐力加集团由法国两家最大的酒类公司保乐公司(成立于1805年)和力加公司(成立于1932年)于1975年合并而成,目前是世界三大烈酒和葡萄酒集团之一。 保乐力加集团总部设在法国,在全球拥有72家生产企业,12,250名员工。是一家世界顶尖的洋酒生产商与销售商。集团通过长期发展与内部挖潜,成为世界上具有强势地位的酒业巨子


职位介绍
  • Assist Associate TMKT Director in implementation of trade marketing and brand strategies, plans and activation

  • Work closely with sales and marketing team in developing
    regional/divisional specific trade activities so as to satisfy the business needs

  • Drive realization of sales target and enhance brand image in trade through effective trade marketing strategies and implementation of quality merchandising/promotion planning

  • Work with the Xiamen division in-field sales team in planning and implementing local promotional activities and initiatives to meet specific market/channel needs

  • Plan, co-ordinate, implement & evaluate the promotional programs

  • Provide the feedback of the field situation and initiate improvement proposal to ensure the final results meet consumers need

  • VIP customer maintenance and recruitment, including creatively design tailor- made programs, e.g. mentoring dinner, product tasting and appreciation events

  • Consolidation of sales and marketing report; trade marketing expense planning, management and controlling

  • Consolidate and analyze the sales operation information to support
    division in working out the executable plans

  • Manage and control trade marketing A & P expenses for the responsible area

  • Responsible for gathering market intelligence information (competitors’
    activities, pricing, sales channel)

  • Overall in-charge of ordering, production, forecasting, distribution and control of
    POP/POI materials

  • Manage the marketing services organizations eg. advertising agencies, designers, printings, promotions companies

  • Liaise and negotiate with promotional agencies to meet pre-set marketing
    goals and objectives

  • Coordinate marketing materials eg. POP, POI, POS management as well as
    PO release, etc

  • Drive purchasing activities for products managed locally

  • Screen and pre-select potential suppliers through the supplier qualification process

  • Conduct supplier visits and Lead negotiations with suppliers

  • Monitor contract/PO compliance and assist in defining corrective actions to improve contract compliance

  • Measure supplier performance on all deliveries


任职要求
  • At least 5-7 year of trade marketing/brand marketing experience from consumer goods industry with a proven track record in a fast-paced environment

  • Strong strategic and activation capabilities, strong experience in building brands
    and market (brand platform development, consumer insights, promotion activation planning and execution, etc

  • Strong experience in team collaboration, communication and problem solving skill

  • Presentable, hardworking and passionate, fluent in English both oral and written


薪酬待遇

职位编号
605816

联系顾问
Bill Lin


021-68866637

bill.lin@magiassociates.com

© 2024 MAGI Associates Ltd. 美甄咨询 All Rights Reserved.    联系我们

Hold the screen to identify the QR code

Follow our official WeChat account