Trade Marketing Manager
厦门
市场营销
保乐力加集团由法国两家最大的酒类公司保乐公司(成立于1805年)和力加公司(成立于1932年)于1975年合并而成,目前是世界三大烈酒和葡萄酒集团之一。 保乐力加集团总部设在法国,在全球拥有72家生产企业,12,250名员工。是一家世界顶尖的洋酒生产商与销售商。集团通过长期发展与内部挖潜,成为世界上具有强势地位的酒业巨子
职位介绍
Assist Associate TMKT Director in implementation of trade marketing and brand strategies, plans and activation
Work closely with sales and marketing team in developing
regional/divisional specific trade activities so as to satisfy the business needsDrive realization of sales target and enhance brand image in trade through effective trade marketing strategies and implementation of quality merchandising/promotion planning
Work with the Xiamen division in-field sales team in planning and implementing local promotional activities and initiatives to meet specific market/channel needs
Plan, co-ordinate, implement & evaluate the promotional programs
Provide the feedback of the field situation and initiate improvement proposal to ensure the final results meet consumers need
VIP customer maintenance and recruitment, including creatively design tailor- made programs, e.g. mentoring dinner, product tasting and appreciation events
Consolidation of sales and marketing report; trade marketing expense planning, management and controlling
Consolidate and analyze the sales operation information to support
division in working out the executable plansManage and control trade marketing A & P expenses for the responsible area
Responsible for gathering market intelligence information (competitors’
activities, pricing, sales channel)Overall in-charge of ordering, production, forecasting, distribution and control of
POP/POI materialsManage the marketing services organizations eg. advertising agencies, designers, printings, promotions companies
Liaise and negotiate with promotional agencies to meet pre-set marketing
goals and objectivesCoordinate marketing materials eg. POP, POI, POS management as well as
PO release, etcDrive purchasing activities for products managed locally
Screen and pre-select potential suppliers through the supplier qualification process
Conduct supplier visits and Lead negotiations with suppliers
Monitor contract/PO compliance and assist in defining corrective actions to improve contract compliance
Measure supplier performance on all deliveries
任职要求
At least 5-7 year of trade marketing/brand marketing experience from consumer goods industry with a proven track record in a fast-paced environment
Strong strategic and activation capabilities, strong experience in building brands
and market (brand platform development, consumer insights, promotion activation planning and execution, etcStrong experience in team collaboration, communication and problem solving skill
Presentable, hardworking and passionate, fluent in English both oral and written
薪酬待遇
职位编号
605816
联系顾问
Bill Lin
021-68866637
bill.lin@magiassociates.com