A Top Cosmetic Company

PRINCIPAL OBJECTIVES:
1) Be responsible for brand’s skincare and fragrance product line. Grow market share, build up consumer loyalty. 

MAJOR RESPONSIBILITIES:
A. Ensures Category Growth and Key Pillar Ranking
1) Identify growth engine via Beaute Research analysis and secure sufficient inventory
2) Provide new launch forecast with reasonable rationale and propose phase-out plan accordingly
3) Review current portfolio and recommend potential NPD opportunity
4) Manage pricing

B. Understand Category Trend and Identify Differentiation of Pillar / New Launch
1) Be able to understand category trend and consumer evolution via market research and social listening
2) Provide timely update of competitor new launch information
3) Lead new launch concept development and alignment with training, engagement teams
4) Facilitate quick research among field beauty advisors

C. Support Fragrance Social / Digital Campaign Planning & Execution
1) Responsible for weibo / wechat, i.e. calendar arrangement, post and FAQ
2) Develop search plan out of E-commerce environment
3) Manage budget of social agency cost

QUALIFICATIONS:
Education
1. University graduate
2. Fluent English and Mandarin a must

Work Experience
1. Over 4 years of marketing experience in both ATL & BTL.
2. Cosmetics experience and luxury brands retail experience preferred.

Required Background Characteristics
1. Matured personality, and good team player. Decisive, able to make sounds decisions despite uncertainty and pressure.
2. Act ethically, independently
3. Meets commitments and keeps promises
4. Seeks out fresh ideas from a wide variety of sources
5. Smoothly handles multiple demands, shifting priorities and rapid change
6. Displays proactively and persistence.

年薪：RMB 500k