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Senior consumer insight manager

上海

市场营销


客户介绍

我们的客户是一家全国年销售额TOP 2的食品集团,主营品类为调味品及休闲零食。集团近年发展速度迅猛,有多项创新业务正在孵化及启动中。



职位介绍

1.      To leverage the data and resources internally and externally to navigate market opportunity, drive category & product strategy in the company.

2.      Work with internal team & external agency for consumer research, including conduct in-house focus group or other form of research needed to deep-dive consumer insight for product development.

3.      Understand the business needs of internal customers & partners (online & offline sales, branding, logistic) and work with product development team for new product development briefing to UK NPD.

4.      Leverage internal resources to build up the platform/panel for in-house consumer study for consistent product development & improvement; build up the consumer insight knowledge base for the company.

5.      Market learning, product trend study and build up the platform/system for product innovation funnel for China market.



任职要求

1.      Good oral & written English skills.

2.      Strong understanding of consumer psychology, consumer behavior, and current trends in product marketing.

3.      Strong analytical skills, experience in fusing qualitative and quantitative insights.

4.      Deep familiarity with data sources, research methods, and tools in capturing consumer sentiment, consumer feedback, and the analysis of consumer behavior.

5.      A history of partnering sales, marketing and R&D team to user consumer feedback/insight to shape product design briefing to enter new product development stage is preferred.

6.      Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment.



薪酬待遇

Annual Package 600k


职位编号
501004

联系顾问
Javi Wei


(86 21) 68866127

javi.wei@magiassociates.com

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